Google Tag Manager.

The GTM integration sends a purchase event into your Tag Manager container. From GTM, you can forward this event to Google Analytics, Google Ads, or other third-party tracking tools.

Installation

To enable GTM purchase tracking, add the gtag property to your Gifty script.

          
            
<script>
window.Gifty = {
  key: 'WIDGET_KEY_HERE',
  gtag: true
};
(function (e, t) {
	var n = e.createElement(t);
	n.async = true;
	n.src = 'https://static.gifty.nl/js/widget.js';
	var r = e.getElementsByTagName(t)[0];
	r.parentNode.insertBefore(n, r);
})(document, 'script');
</script>

Event data

On order completion, we push a purchase event to GTM with data of the order. For example:

          
            
gtag("event", "purchase", {
  transaction_id: "or_E04koXGzj8dl92nb1ywQZgx5",
  value: 185,
  tax: 0.00,
  shipping: 0.00,
  currency: "EUR",
  items: [
    {
      item_id: "gifty-gift-card",
      item_name: "Gifty Gift Card",
      item_variant: "Package: Gifty hoodie (1)",
      price: 35,
      quantity: 1
    },
    {
      item_id: "gifty-gift-card",
      item_name: "Gifty Gift Card",
      item_variant: "Value: 7500",
      price: 75,
      quantity: 2
    }
  ]
});

In this event, the following data is present.

Field	Description
transaction_id	Unique Gifty order ID
value	Total value of all gift cards in the order. Note that additional items like wrappings and shipping are excluded on purpose, as this does not count towards your revenue.
currency	Currency of the order (for example EUR)
items	All gift cards in the order