Google Ads.

With the Google Ads plugin, you can track completed gift card purchases from the Gifty order module as conversion events in your Google Ads account. This helps you measure ROI and optimise your campaigns.

How it works

Once a payment is completed, the plugin automatically fires a conversion event through Google's gtag API.
The event contains key purchase details: order ID, order value, and currency.
To avoid duplicate reporting, the plugin remembers which orders were already sent and will skip duplicates.

Installation

In your Google Ads account, create a Conversion Action and copy the Conversion ID and Label (e.g. AW-XXXXXXXXX/XXXXXXXXXXXX).
Add the Gifty order script to your website and include the gads property with your conversion details as shown below.

          
            
<script>
window.Gifty = {
  key: 'WIDGET_KEY_HERE',
  gads: 'AW-XXXXXXXXX/XXXXXXXXXXXX'
};
(function (e, t) {
    var n = e.createElement(t);
    n.async = true;
    n.src = 'https://static.gifty.nl/js/widget.js';
    var r = e.getElementsByTagName(t)[0];
    r.parentNode.insertBefore(n, r);
})(document, 'script');
</script>

Event Data

On order confirmation, the following event is automatically sent.

          
            
gtag('event', 'conversion', {
  send_to: 'AW-XXXXXXXXX/XXXXXXXXXXXX',
  value: 100.00,
  currency: 'EUR',
  transaction_id: 'or_A045Ssa3r5jd4lc8f'
});

In this event, the following data is present.

Field	Description
send_to	Your Google Ads conversion ID and label
value	Total value of all gift cards in the order
currency	Currency of the order (for example EUR)
transaction_id	Unique Gifty order ID